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PRX Listeners are Unique


Not all podcast consumers are alike and PRX listeners are among a highly-sought after demographic.

 
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Late Millennials

Audience skews age 25-40

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Well
Off

Have assets like stocks, bonds, and real estate

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Highly Educated

More likely to have a graduate degree

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Urban Dwellers

More likely to live in urban environments

 
 
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Hard to Reach with Traditional Media


A podcast investment is essential for marketers to reach PRX listeners.

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Tech Savvy

Have above average interaction with internet and mobile channels

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Cord Cutters

Increasingly shy away from traditional means of media

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Elusive

Have preference for peer review and suggestion over being sold products and services

 
 

Sponsors Get Results

 
 

68%

of respondents listen to nearly every episode

64%

of respondents have a positive impression of sponsors

55%

of respondents recall sponsor names

38%

of respondents likely to visit a sponsor’s website

23%

of respondents will likely purchase products from a sponsor

 

from 2018-2020 PRX listener surveys

 
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It's What's Between the Ears That Counts

Our programs attract and connect with loyal listeners. Diverse in topic, voice, and production, our shows share a distinctive style, a commitment to exceptional craft, and an entrepreneurial drive.

 
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Our Podcasts

PRX partners with acclaimed independent producers, public radio stations, and premier media organizations to distribute an array of first-rate podcasts. PRX is also home to Radiotopia, the first independent podcast network of its kind.

Arts

Business & Tech

Education & Science

Entertainment & Comedy

Health & Fitness

History & Politics

Kids, Family, & Parenting

Literature & Fiction

News & True Crime

Religion & Spirituality

Society & Culture

Sports

Travel